During the European Football Championship, the Bitburger brewery group is relying on a comprehensive omnichannel campaign that focuses on direct contact with fans. This is made possible by a pioneering solution from 4brands Reply.
We are the experts for the consumer goods industry.
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4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.
4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.
As part of the Reply Group, 4brands Reply has access to a comprehensive portfolio of services and the know-how of over 15,000 experts.
During the European Football Championship, the Bitburger brewery group is relying on a comprehensive omnichannel campaign that focuses on direct contact with fans. This is made possible by a pioneering solution from 4brands Reply.
We combine industry expertise and competence in technological innovation with modern working methods.
Customer Experience Management
Creating customer experiences is an important success factor in sales and marketing. The customer experience experts at 4brands Reply provide support in the development and implementation of innovative solutions.
Intelligent Enterprise Management
Changes in markets and new technologies are redefining the competitive field. 4brands Reply offers expertise and project experience for individual SAP S/4HANA solutions in the consumer goods industry.
Supply Chain Management
Supply chain management in the consumer goods industry is all about controlling the supply chain so that products arrive at the right place at the right time. 4brands Reply optimizes the supply chain with integrated technical solutions.
Data Value Management
Optimal data management combines internal and external data so that companies can make informed decisions. Cloud-based architectures and intelligent processes enable access to real-time data and the generation of new insights and forecasts.
Innovation driver for the consumer goods industry
The webinars of the 4brands Reply experts provide insight into smart solutions for the consumer goods industry. Choose between different topics along the digital value chain.
With the power of Google Cloud's Gemini, the Digital Human provides your employees with crucial insights into SAP data and supports them in their day-to-day work in a completely new way.
How to take the marketing of consumer goods to a new level with the help of synthetic data.
Sales reps spend a major part of their time in the car on the way to the customer or at the customer. With Reply Routes, 4brands Reply has developed a flexible route planner that optimizes and automates the regular planning of routes to be driven. This allows sales potential to be fully exploited. The smart solution can be integrated into different CRM systems and can be used on various devices.
IoT in touch with the stationary retail takes field service processes to the next level. The smartREX software solution developed by 4brands Reply uses smart shelf technologies to optimize visit control in the field service. When planning their routes, sales representatives are also supported by the intelligent route planning system Reply Routes.
The Fast Moving Consumer Goods (FMCG) industry, i.e. daily consumption goods characterised by rapid rotation, has experienced a significant shift towards online purchases (eFood) due to the Corona pandemic. In this whitepaper, 4brands Reply shows in a two-part approach how Price Sensing provides added value for Trade Promotion Management & Optimization, Demand Planning & Sensing and Perfect Store.
To take supply chain processes in the consumer goods industry to the next level, 4brands Reply developed the RECIPE solution, a fully integrated business planning solution with holistic coordination in the areas of supply chain, sales and controlling. With the comprehensive consulting package, the implementation of SAP IBP for Sales & Operations Planning succeeds in just a few weeks.
With customer centricity to success
Impulses for digital consumer goods companies
The competitive environment of consumer goods producers is often shaped by the end consumer price. If price information is both comprehensively recorded and managed directly in the company, both supply chain demand and promotion activities can be optimized in the long term. 4brands Reply offers a suitable solution with Smart Pricing, without third-party providers.
"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An AI is then used to perform an analysis.
Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour planning solution that enables a complete integration of data into different CRM platforms and supports both cloud systems such as SAP Customer Experience and on-premise systems.
One of the important building blocks in sales is identifying and finding new customers. 4brands Reply and Macros Reply have facilitated the acquisition of new restaurant customers for a client. With the help of RPA and web scraping, previously tedious manual work was automated.
With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered...
Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.
We are hiring
We are always on the lookout for enthusiasts who want to question the status quo, try out new ideas and achieve exciting goals together.
In this webinar series, the experts from 4brands Reply show you the potential of value generation using modern, data-driven and holistic sales planning applications for key account management.
Digital change creates opportunities, but also new requirements and challenges. In these knowledge sharing sessions Reply presents SAP’s cloud solutions for current requirements. Reply experts explain how to make business, data, contact and communication with customers more efficient using AI and cloud solutions from SAP.
Raise sales potential with real-time perfect store analytics & on-demand retail execution with smartREX. The FMCG-tailored solution from 4brands Reply is now available on SAP® Store, the online marketplace for SAP and partner offerings.
Reply once again achieved a top ranking in this year's study by the market research company Lünendonk.
The PAC RADAR by teknowlogy is a tool for holistic evaluation and visual positioning of software and ICT service providers on local markets. The PAC RADAR "Leading Providers of SAP Services in Germany 2022" rates Reply as "Best in Class" provider for SAP CX-related services and as "Excellent" for SAP S/4 HANA-related services.
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